Master of Flower Elegance European Floral Boutique
11-06 River Road
Fair Lawn, NJ 07410
Phone: 201 689-2345
Hours: by appointment only
At Flower Elegance, you will find the perfect gift for everyone. Flower Elegance is a full service florist and pride themselves in offering only the highest quality flowers from around the world. Larger and more modern commercial space in Fair Lawn’s River Road District for Flower Elegance (11-06 River Road) was a major attraction when the business relocated from Ridgewood, says Michael Trefel. Easy access for customers traveling from throughout northern New Jersey, plus plenty of free parking compared to Flower Elegance’s former location added to the appeal. But what helped close the deal was a difference in attitude towards the needs of small business owners.
“In Fair Lawn, people are asking me what I think would help make the area a better place, how things could be improved,” Trefel notes, referencing the River Road Improvement Corporation (RRIC) survey of business owners and consumers that was being conducted in the district. “I could tell that people were working proactively to support local businesses as a community, not just a collection of stores.”
An example is Flower Elegance’s distinctive sign, which made the journey from Ridgewood to Fair Lawn and is prominently featured on their new River Road façade. Trefel says it was a long, difficult and painstaking process to get the sign approved in Ridgewood. He found the opposite to be true in Fair Lawn. “Flower Elegance is primarily an event florist, working on everything from large corporate events to social gatherings like weddings, so presentation is key. Everything about our brand and our commitment to quality — from the flowers themselves, to the creativity of our designers to our professionalism and customer service – is reflected in the quality of that sign,” he points out. “In Fair Lawn, people immediately recognized how significant and important the sign was and supported our desire to make it part of our new home.”